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In today’s digital marketing landscape, tracking customer interactions accurately is essential for optimising campaigns and maximising return on ad spend. However, evolving privacy regulations such as the General Data Protection Regulation (GDPR)  in the European Union and the California Consumer Privacy Act (CCPA)  in the United States have made traditional tracking methods increasingly complex. Facebook’s Conversions API (CAPI)  provides a modern solution by allowing busine

Search engine optimisation in 2026 is no longer a mechanical exercise in placing keywords neatly into headings and paragraphs. The landscape has matured. Search engines, particularly Google, have become significantly better at understanding meaning, context and value. As a result, the central debate for content strategists today is not simply how well a page is optimised for keywords, but how much new value it actually contributes. The question is no longer whether keyword op

If you want to understand how your website is actually crawled, server log files are the closest thing to ground truth. While tools like Google Search Console provide valuable crawl statistics and indexing reports, they offer aggregated and sampled data. They don’t show every single request made to your server. Log files do. Server logs record every request that hits your server, including each visit from Google’s crawlers. That means you can see exactly which URLs Googlebot

Client Overview Client:  True Star Academy Industry:  Dance Academy Location:  London, UK SEO Partner:  Kora Marketing Agency (London) Summary True Star Academy had minimal online visibility when it partnered with Kora Marketing Agency in July 2025. Despite operating in a competitive dance niche, the website had very limited keyword rankings, low authority, and minimal backlink support. Through a targeted SEO strategy focused on high-intent local keywords, on-page optimisatio