Social Media Marketing

In today’s digital marketing landscape, tracking customer interactions accurately is essential for optimising campaigns and maximising return on ad spend. However, evolving privacy regulations such as the General Data Protection Regulation (GDPR)  in the European Union and the California Consumer Privacy Act (CCPA)  in the United States have made traditional tracking methods increasingly complex. Facebook’s Conversions API (CAPI)  provides a modern solution by allowing busine

In recent years, TikTok has reshaped the global digital landscape, emerging as one of the most influential platforms for brand visibility, cultural engagement and rapid consumer discovery. For London businesses, the platform represents a uniquely powerful opportunity: a way to connect with audiences who are not only tech-savvy and trend-conscious, but who also actively seek out local experiences, reviews and recommendations through short-form video content. As consumer behavi