True Star Academy: Building First-Page Visibility for Competitive Dance Keywords in London
- Natasa Chowdhury
- 12 hours ago
- 3 min read
Client Overview
Client: True Star Academy
Industry: Dance Academy
Location: London, UK
SEO Partner: Kora Marketing Agency (London)
Summary
True Star Academy had minimal online visibility when it partnered with Kora Marketing Agency in July 2025. Despite operating in a competitive dance niche, the website had very limited keyword rankings, low authority, and minimal backlink support.
Through a targeted SEO strategy focused on high-intent local keywords, on-page optimisation, technical improvements, content marketing, and authority building, Kora Marketing Agency helped True Star Academy achieve:
5 competitive keywords ranking on Google’s first page
42.6% increase in organic clicks
344 backlinks built from 155 referring domains
55+ qualified leads generated via the website contact form
The Challenge: Low Visibility in a Competitive Local Market
At the start of the engagement, True Star Academy faced several challenges:
Minimal search engine presence
Limited rankings for core dance-related keywords
Very small backlink profile
High competition for “dance classes in London” keywords
Untapped local SEO potential
With London being a highly competitive market for dance schools, a structured and scalable SEO approach was required to compete with established academies.
Strategy: Targeted Local SEO & Authority Growth
Keyword Research & Service-Led Optimisation
Detailed keyword research identified high-intent and location-based searches with strong commercial value, including:
Dance classes in London
Dance classes in London for kids
K-pop dance classes in London
Contemporary dance classes in London
Adult dance classes in London
Ballroom dance classes in London
Key service and category pages were optimised to align with these search terms, ensuring clear relevance for both users and search engines.
On-Page & Speed Optimisation
To strengthen the site’s technical foundation and user experience, we implemented:
On-page SEO improvements across priority pages
Optimised page titles, headings, and content structure
Website speed optimisation to improve performance and engagement
These improvements helped increase crawl efficiency and improve ranking potential.
Local SEO (NAP Optimisation)
To improve visibility in local search results:
Consistent Name, Address, and Phone Number (NAP) citations were built
Local relevance signals were strengthened across directories and platforms
This ensured stronger visibility for London-based searches.
Content Marketing & Blogs
Ongoing content creation supported topical authority and organic growth:
Regular blog publishing targeting informational and local search intent
Internal linking from blogs to key service pages
Content designed to attract both users and backlinks
Backlink Building & Authority Growth
The website started with only a handful of backlinks in July 2025. As you can see from the below data from SEMrush, By December 2025:
344 backlinks were built
155 unique referring domains were acquired
This substantial authority growth played a key role in achieving first-page rankings for competitive keywords.
Results: SEO Gains in 4–5 Months
First-Page Keyword Rankings
By November 2025, True Star Academy achieved first-page rankings for 5 out of 15 targeted keywords, including several high-competition dance-related search terms in London.
Google Search Console Performance (July–December)
Clicks increased by 42.6%
Growth from 115 clicks to 164 clicks
Lead Generation Impact
SEO improvements translated directly into business growth:
55+ leads generated via the website contact form
Additional leads generated through direct phone calls (not tracked)
Client Outcome
True Star Academy significantly improved its online presence and visibility in a competitive London dance market. Within just a few months, the academy began ranking for high-value local keywords, driving consistent traffic and lead generation.
Client Testimonial
Kora Marketing Agency did a great job improving our online search presence and ranking our business for some competitive dance keywords in London. We were able to see a boost in clicks and leads in just 4–5 months, and the new leads helped grow the academy. — Calum Wilkinson, Marketing Manager, True Star Academy
About Kora Marketing Agency
Kora Marketing Agency is a London-based SEO agency specialising in scalable, performance-driven SEO strategies for competitive local and service-based businesses.
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