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Case Study CR Protection: From Zero Visibility to First-Page Rankings in a Competitive Security Niche

Client Overview


Client: CR Protection

Industry: Security & Protection Services

Location: London, UK

SEO Partner: Kora Marketing Agency (London)


Summary


CR Protection entered the digital space in October 2025 with no organic visibility whatsoever. Despite operating in a highly competitive and trust-sensitive YMYL (Your Money Your Life) niche, the website had zero keywords ranking in Google’s top 20, no authority, and no measurable organic traction.

Through a structured SEO strategy focused on service-led content, E-E-A-T compliance, technical SEO, and local authority building, Kora Marketing Agency helped CR Protection achieve:

  • 7 high-intent keywords ranking on Google’s first page

  • 245% increase in organic impressions

  • 57% increase in organic traffic

  • 21.43% increase in organic clicks

  • 15 new qualified leads in 3 months


The Challenge: A Zero-Baseline in a High-Trust Industry


When the project began in October 2025, CR Protection faced several critical challenges:

  • No keywords ranking anywhere on Google (Top 20 or beyond)

  • Few dedicated service pages for key offerings

  • Extremely low domain authority

  • Minimal backlink profile

  • No structured trust signals required for a security business

In an industry where trust, legitimacy, and real-world experience are essential, simply adding content would not be enough. The site needed to demonstrate credibility to both users and search engines.


Strategy: Building Visibility Through E-E-A-T

Service-Led Content & Keyword Targeting


Keyword research revealed that several high-intent search terms had no dedicated landing pages. To address this:

  • New detailed service pages were created for specific offerings such as bouncer hire, doorman services, and warehouse security.

  • Each page was optimised for London-based search intent, service clarity, and conversion.

This ensured that Google could clearly understand what services CR Protection provides and who they serve.


E-E-A-T & Trust Signal Optimisation


To meet the expectations of a YMYL niche, we strengthened on-site trust signals by adding:

  • Real business case studies

  • Customer reviews

  • Detailed contact information

  • Clear business identity and service explanations

This positioned CR Protection as a legitimate, operational security provider rather than a generic lead-generation site.


Technical SEO Foundation


A full technical SEO clean-up was completed to remove indexing and performance barriers:

  • XML sitemaps and robots.txt optimisation

  • On-page SEO improvements across key pages

  • Page speed enhancements

  • Crawlability and indexation fixes

This ensured search engines could efficiently discover, understand, and rank the site.


Authority Building & Link Acquisition


To strengthen local and industry authority, we implemented a focused link-building campaign:

  • Links from local London directories

  • Mentions on industry-relevant websites

  • Consistent citation building for local relevance

This helped establish CR Protection’s presence within the UK security ecosystem.


Ongoing Content Marketing


To support topical authority and long-term growth:

  • 4–8 SEO-optimised blog articles per month were published

  • Content focused on security services, use cases, and informational search intent

  • Blogs supported internal linking to key service pages


Results: Measurable Growth in 3 Months


First-Page Keyword Rankings

CR Protection now ranks on Google’s first page for multiple high-intent keywords:

Keyword

Position

bouncers for hire London

2

hire a bouncer London

2

hire a bouncer for a party in London

2

private bouncer hire London

2

warehouse security guards London

2

warehouse security guard services London

2

hire doorman London

3


You can see our rankings in the below images.


CR Protection ranking on 3rd position on Google for the keyword – Warehouse security guards London

Authority Growth (Moz Metrics)

Metric

October 2025

Current

Domain Authority

2

10

Inbound Links

18

87

Linking Domains

8

73

Image of moz.com showing backlink profile

As seen from the above image, the backlinks and referring domains have increased considerably in just 3 months.



Google Search Console Performance


October to December

  • Clicks: Increased by 21.43% (42 → 51)

  • Impressions: Increased by 245% (2,800 → 9,670)


Search console clicks and impressions

Organic Traffic Growth


  • Organic traffic increased by 57%

  • Sessions grew from 35 to 55 during the same period


Google Analytics traffic

Business Impact


Most importantly, the SEO growth translated into real business results:

  • 15 new inbound leads generated between October and December

  • All leads originated from organic search


Client Outcome


CR Protection moved from complete online invisibility to ranking alongside established competitors in one of the UK’s most competitive and trust-driven industries.

This case study demonstrates how a structured, E-E-A-T-focused SEO strategy can drive both rankings and revenue — even for a brand-new website.


About Kora Marketing Agency


Kora Marketing Agency is a London-based SEO agency specialising in scalable, trust-driven SEO strategies for competitive and high-value industries.


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